I watched the Pro Bowl from 7:30-8:00 on ESPN. I believe that the audience of the pro-bowl is primarily sports enthusiasts of all ages who have a favorite football player or football team. This is different from the Super Bowl’s audience because the Super Bowl is marketed to both sports and non-sports enthusiasts.
Many of the ads involved some of the NFL players who were playing on one of the pro-bowl teams. There was a commercial with Aaron Rodgers trying to get donations for relief effort in Haiti and another had a Colts player who was in an advertisement for a vehicle. Having a football player in a commercial caters to the sports audience, which is what advertisement companies’ use to get people to purchase their products. If your favorite player or team has a certain car, or favorite place to eat, a lot of devoted fans will want to do the same thing. There are many food commercials and everyone knows that football and food go together, which is why it caters to the audience. There were also commercials for other sports and the air times on ESPN because many sports fans enjoy watching other sports besides football.
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